“Bankers have a long history of community service, and they are uniquely qualified to fill the need for financial education,” said Laura Fisher, ABAEF director. “Financial education is more memorable if it’s delivered by a banker, just as fire safety makes more sense coming from a fire fighter. Citi brings the lessons to life and leaves children with a lasting impression that saving matters.”
Research shows that the lack of financial education can have serious long-term effects. A recent study from the Consumer Federation of America showed that only 40 percent of adult Americans have created separate emergency savings funds.
National Teach Children to Save Day is sponsored by the non-profit American Bankers Association Education Foundation, which works to improve personal money management skills throughout the United States.
As part of its continued commitment to Financial Education, Citi recently introduced its first-ever personal finance guide, The Citi Commonsense Money Guide for Real People, which shows readers how to achieve financial health by tackling the various aspects of money management through a series of simple yet effective steps. Citi will donate all profits from book sales to not-for-profit organizations and programs that support and teach financial education.
In just three years, Citi and the Citigroup Foundation have invested $85 million of its ten-year $200 million commitment to Financial Education programs in 72 countries.
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Citi
Citi, the leading global financial services company, has some 200 million customer accounts and does business in more than 100 countries, providing consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, and wealth management. Citi's major brand names include Citibank, CitiFinancial, Primerica, Citi Smith Barney and Banamex. Additional information may be found at www.citigroup.com or www.citi.com.